70 Years of Panadol

Introduced to Oz in 1956, Panadol is Australia’s most trusted pain relief brand. But despite the fact that famous green box has been sitting in family first aid cupboards for many decades, the brand was keen to show it’s still youthful and energetic as it hurtled towards it’s 70th birthday.

So to help celebrate the big milestone, we put a mirror up to Australia to show how the brand has always backed Aussies to push through pain, and get out there and give life a solid crack.

Working with acclaimed Australian Director Michael Gupta, we created a mixed media suite of films and social assets that captured the rich tapestry of modern life in Australia.